dara rhymes with lara croft ✨ February 8, 2021Ī Februarticle about Brown’s video mentioned a popular and similarly packaged hair product known as “ Moco de Gorila” or “Gorilla Snot” gel:Īccording to Newsweek, in an effort to whip her hair into an always stylish and slicked-back low braided ponytail, Brown apparently ran out of one of her staple products: Got2B Glued Blasting Freeze Spray. “Black girls are trained early in beauty salons to smell smoke on themselves but to never yell ‘fire’.” However, there is a lot of additional context around hair, marketing, specific products, popular beauty services, and branding to consider:Īll I really have to say about the gorilla glue incident: SoCvwxdrGcĪ large share of the judgmental scorn heaped upon Brown was predicated on either the claim that she ought to have known that the adhesive would harm her hair, or an assumption that Brown did not read the adhesive’s label. We are glad to see in her recent video that Miss Brown has received medical treatment from her local medical facility and wish her the best. We are very sorry to hear about the unfortunate incident that Miss Brown experienced using our Spray Adhesive on her hair. On February 8 2021, Gorilla Glue addressed the viral discourse via Twitter: I hope she recovers well 🙏🏾 #gorillagluegirl When I watched the video the second time it was hard to laugh cause I could tell shorty genuinely didn’t know she had put one of the worlds most powerful adhesives in her shit. I’m glad mfs actually supporting her thru this. Unite in justice for the poor & oppressed February 9, 2021 It’s just the name of the glue & that’s solely the reason why 🙃

Unite in justice for the poor & oppressed February 8, 2021įolks have really delighted in using the word gorilla in reference to a Black woman. Predictabaly, many people on social media were highly critical of Brown’s predicament, but some prominent responses called out a general tendency to harshly criticize women (women of color in particular) and to offer support:įrom gorilla glue to Britney Spears & beyond, I wish folks would pause & examine what’s behind the impulse to dehumanize & eviscerate women like it’s a competitive sport to see who can land the hardest blow. The TikTok post went viral - Brown was called the “Gorilla Glue girl,” and numerous news organizations covered the quickly viral video. She advised those viewing the video not to substitute the adhesive spray for styling spray.

Having run out of the product, Brown held up a similar bottle of spray adhesive by the brand Gorilla Glue, and explained that she had applied the product to her hair to set the style.īrown added that she had since washed her hair more than a dozen times, but despite that she had not yet managed to break the adhesive down. In what became a viral TikTok post in early February 2021, Tessica Brown shared a video addressing an ongoing issue with her hair: where? Ma hair 🤬🤬 ♬ original sound – Tessica Brownīrown stated that her hair had been in that position for “about a month,” and that she typically set her styles with Got2b brand “Glued” spray. What Happened with Gorilla Glue and a Woman’s Hairstyle? The entirety of the story is a little more complicated. “Your honor, I’m suing Gorilla Glue for pain & suffering” On February 8 2020, a social media rumor about a woman (Tessica Brown, or purportedly intending to “sue” Gorilla Glue for damage to her hair began circulating:

Gorilla glue hair gel